Independent Production House · Versova, Mumbai

We make films brands wish they'd made first.

Ad films, music videos and brand documentaries — written, directed, shot and finished under one roof in Versova. One crew, one vision, zero hand-offs.

Watch the Reel Estimate Your Film
0+Films Delivered
0 yrsBehind the Lens
0+Award Selections
0 hrFirst-Cut Promise*

*Figures are illustrative — this is a Codelith Lab demonstration website.

Brands that trusted the frame (illustrative)

Selected Work

The reel speaks louder

Hover any tile to roll a silent preview. Click to open the full player with the brief, the client and the craft behind each film.

Hover a tile for a live preview · tap on mobile to open the player. Clips shown are licensed stock stand-ins for this demo.

The House

Born in a Versova edit room

REELCRAFT started in 2017 as two people, one rented camera and a 6×8 edit room above a tea stall in Aram Nagar. The rule we made that year still runs the house: the idea leads, the gear follows.

Today we are a 14-person unit — writers, a DOP pool, a colourist and a sound room — taking films from a one-line brief to a delivery drive without a single outsourced hand-off. That is why our films feel like one person made them: because effectively, one house did.

We shoot across India — Ladakh passes, Kochi backwaters, Rajasthan salt flats — but every frame comes home to Versova to be cut, graded and mixed.

"We don't sell showreels. We sell the audience's next 60 seconds of full attention." — The REELCRAFT wall, painted over the grade suite
Silhouettes of a film crew working on a lit stage
End-to-end in-houseScript → shoot → grade → mix → master

How a film happens

Brief to master, day by day

A typical 45-day ad-film pipeline. Scroll — the rail lights up as each phase enters the frame.

Days 01–05 · Development

The idea earns its budget

A creative call, then a written treatment: the film's one honest thought, three visual routes, and references cut into a moodfilm. Nothing is priced until the idea deserves it.

  • Creative call
  • Treatment note
  • Moodfilm
  • Budget band lock

Days 06–15 · Pre-Production

Boards, recces, casting

Shot-by-shot boards, location recces with light studies at shoot hour, casting tapes, and a PPM where every department signs the same page. Surprises belong on screen, not on set.

  • Storyboard + shot list
  • Location recce
  • Casting & wardrobe
  • PPM sign-off

Days 16–20 · The Shoot

Roll camera

ARRI or VENICE bodies, a lighting crew that pre-rigs the night before, sync sound, and a DIT backing up every card twice on set. Client monitor village with live grade preview — you see the film, not a promise.

  • Pre-rigged sets
  • Live-grade monitor
  • Dual on-set backup
  • Same-day selects

Days 21–38 · Post-Production

The film is found in the cut

Offline edit in 48 hours of wrap, two structured feedback rounds, then colour on calibrated reference monitors and a 5.1-capable sound mix. Music licensed or scored — never "temp love" that dies at delivery.

  • First cut in 48 hrs
  • 2 feedback rounds
  • Colour grade
  • Mix + score

Days 39–45 · Delivery

Every ratio, every platform

Masters in 16:9, 1:1, 9:16 and 4:5, broadcast-legal versions, subtitled cuts, and a tidy drive with project files per your usage terms. Then we track how the film performs — because we want the sequel.

  • All aspect ratios
  • Broadcast QC
  • Subtitle packs
  • Usage-rights docs

What we make

Four crafts, one house

Starting bands below are illustrative — the estimator further down builds a live number for your exact brief.

Cinema camera on a tripod ready for an ad film take 30–90 sec

Ad Films

TVC-grade brand films for launch, festive and performance campaigns — built to survive the skip button.

From ₹3,50,000
Singer performing on a smoky stage under a red spotlight 3–5 min

Music Videos

Label-ready videos with choreography, art direction and grades that set the tone for the whole album cycle.

From ₹2,75,000
Documentary camera operator filming on location 5–25 min

Brand Documentaries

Founder stories, factory floors, farmer supply chains — real people filmed with patience, not scripts.

From ₹2,00,000
Filmmaker holding a compact camera for a social-first shoot 15–60 sec

Social Reels

Batch-shot vertical content with hooks engineered per platform — 8 to 20 cuts from a single shoot day.

From ₹60,000

Live Estimator

Price your film in 30 seconds

Pick a format, drag the days, choose your crew and post pipeline. The band updates live — then send the whole spec to us on WhatsApp in one tap.

Format

Crew tier

Post-production

Director holding a cinema camera on set
Aarav MalhotraFounder · Director · Colourist MAMI '24
Selection*

The Director

Every frame passes one desk

Aarav cut his first ad on a borrowed laptop in 2015, assisted on two feature films, and has since directed 140+ commissioned films. He still grades every REELCRAFT delivery himself — the last eye on every frame is the first one that imagined it.

His bias is simple: performances over polish, one honest idea over ten clever ones, and sound design treated as half the picture.

  • 140+ films directed across 9 years and 11 states
  • 26 festival selections* incl. shorts at MAMI & IDSFFK
  • Certified colourist — grades on calibrated reference suite
  • Guest faculty, screenwriting & direction, Mumbai film schools

*Profile and credits are illustrative for this demo.

ARRI ALEXA Mini LF Sony VENICE 2 Cooke S4/i Primes Atlas Orion Anamorphics Ronin 2 + Steadicam ARRI SkyPanel Kit Aputure 1200d Fleet DaVinci Grade Suite 5.1 Sound Room Inspire 3 Drone Unit

Word of Mouth

Clients on the other side of the monitor

Illustrative testimonials for this demo — the layout your real client love will live in.

"Our festive ad was delivered in 31 days flat, and the first cut needed exactly one round of changes. The live-grade monitor on set meant zero surprises in post."
KJ Kavya IyerBrand Head, Kaavya Jewels
"Three music videos with them and every one looked double its budget. Aarav's treatment note alone convinced the label before a single frame was shot."
TR Rehan ShaikhA&R, Toofan Records
"They filmed our founders' documentary across 4 cities in 6 days and treated our factory workers like film stars. The film now opens every investor meeting we do."
AM Devika RaoCo-founder, Arka Motors

Packages

Three ways to start

Fixed-scope launchpads. Anything bigger gets a custom quote via the estimator above. Prices illustrative, excl. GST.

Reel Sprint

Social-first brands testing video seriously

₹85,000 / shoot day

  • 1 shoot day · compact 6-crew unit
  • 8 vertical cuts (15–45 sec)
  • Edit + basic grade + licensed music
  • Delivery in 7 working days
Enquire on WhatsApp
Most Booked

Brand Film

Launches, festive campaigns, hero films

₹4,50,000 onwards

  • 2 shoot days · standard 14-crew unit
  • 60–90 sec hero film + 3 platform cutdowns
  • Full post: grade, sound mix, 2 feedback rounds
  • Casting, location & art direction included
  • All aspect-ratio masters + usage docs
Book a Creative Call

Campaign Suite

Multi-film campaigns & documentary series

₹12,00,000 onwards

  • 5+ shoot days · marquee crew & art dept.
  • Hero film + 6 cutdowns + 12 social reels
  • VFX, original score option, subtitle packs
  • Dedicated producer + weekly progress reels
Enquire on WhatsApp

Every package starts with a free 20-minute creative call. 50% to lock dates, 40% on shoot wrap, 10% on delivery.

Find Us

The Versova studio

Drop by for a coffee and a grade-suite tour — or send your brief straight to WhatsApp.

Studio & Hours

REELCRAFT StudioUnit 4, Aram Nagar Part 2, Versova, Andheri West, Mumbai 400061
Call / WhatsApp+91 86691 17894 — replies within working hours, usually faster
Studio hours
  • Monday – Friday10:00 – 20:00
  • Saturday11:00 – 18:00
  • SundayShoot days only

Send Your Brief

Please tell us your name.

Which brand or artist is this for?

A one-liner helps us prep for the call.

Opens WhatsApp with your brief pre-filled — nothing is stored on this page.

Rights & Reality

Questions clients actually ask

You own the final delivered film for the usage term in your agreement — typically perpetual digital usage for brand films. Raw footage stays with us unless a footage buyout is added, and we retain the right to showcase the work in our reel unless you ask for confidentiality.
Digital-only usage (your site, socials, YouTube, performance ads) is the base. TV broadcast, cinema and OTT ad slots involve separate artist and music usage fees, usually 15–30% over the production cost per year of broadcast. We put every term in a one-page rights sheet before the shoot — no fine-print surprises.
If we license stock music, the license covers the platforms in your usage sheet. If we score original music, you get exclusive brand usage and never worry about content-ID strikes. Commercial tracks (film songs, label releases) need label sync deals — we broker those but the label sets the price.
Two structured rounds on the edit and one on the grade — structured means consolidated feedback, not rolling comments. In 9 years, fewer than one film in ten has needed a third round; when it does, we bill it transparently at day rates agreed upfront.
Constantly — recent shoots in Jaipur, Kochi, Leh and Goa. Travel, stay and local permits are billed at cost with receipts. For remote clients the entire approval pipeline is online: treatment decks, casting tapes, live monitor feed on shoot day, and frame-accurate review links in post.
Yes. Edit-only, grade-only and mix-only mandates are welcome — many agencies bring us post-only work. Send a frame grab and a runtime on WhatsApp and we'll quote within a working day.

One call starts it

Your brand has a film in it. Let's shoot it.

WhatsApp the Studio Build an Estimate First